'Louis Vuitton owner LVMH to fight fakes using blockchain authentication!'

03:23 Jul 11, 2022 1 2

'Louis Vuitton owner and French luxury giant, LVMH, is reportedly set to introduce a blockchain authentication solution for its products that will enable its luxury goods to be tracked and authenticated.   The project’s code-name for now is ‘AURA’ and according to blockchain news site Coindesk, AURA will launch in May or June 2019; initially for Louis Vuitton and Christian Dior only.  If the launch goes ahead and proves to be successful, there is a high chance it will also be rolled out for many of LVMH’s other subsidiaries as well such as: Givenchy, Fendi and Kenzo.  If you would like more details, refer to the article below: https://www.coindesk.com/louis-vuitton-owner-lvmh-is-launching-a-blockchain-to-track-luxury-goods  ► INSTAGRAM: https://www.instagram.com/closerlookofficial/ ► TWITTER: https://www.twitter.com/_aclofficial ► FACEBOOK: https://www. https://facebook.com/A-Closer-Look-161975537616427/  Instrumental produced by Chuki http://www.youtube/user/CHUKImusic' 

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