'Cédric Charbit: \"Balenciaga from Hype to Timelessness\" | BoFVOICES 2021'

'Balenciaga\'s CEO Cédric Charbit sits down with BoF\'s Imran Amed  to discuss Balenciaga\'s business vision, and how the soon-to-be 103 year old luxury house continues to shape the discourse.  It’s been a banner year for Balenciaga, which has roared out of the pandemic, reactivating its legacy in haute couture while forging ahead in digital fashion with a fashion video game of its own and a partnership with the gaming platform Fortnite.  “I often say we redefined luxury,” Cedric Charbit, the brand’s chief executive, said. “We became a platform where anything is possible.” Varied activations, from a special episode of The Simpsons to a couture exhibition at the Tank Museum in Shanghai demonstrate the “elasticity” of the brand, a key to its success, said Charbit.  Subscribe to BoF’s YouTube channel to never miss a video.  Look out for more VOICES videos coming soon, bringing you the best of our annual global gathering for big thinkers.   CONNECT WITH THE BUSINESS OF FASHION:  Web: https://www.businessoffashion.com  Twitter: https://www.twitter.com/BoF  Facebook: https://www.facebook.com/businessoffa... Instagram: https://www.instagram.com/BoF  LinkedIn: https://www.linkedin.com/company/the-... Pinterest: https://www.pinterest.co.uk/fashionbu... Newsletter: https://www.businessoffashion.com/new...  ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com' 

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