'Consumers will reallocate wallet share across fashion categories as pent-up demand for newness intersects with more social freedoms. Companies should prepare for this shift by honing data-driven product development and adjusting their inventory mix. To download the full report click here: https://www.businessoffashion.com/reports/news-analysis/the-state-of-fashion-2022-industry-report-bof-mckinsey/ Animation by: WeCanMake, https://wecanmake.co.uk/ Subscribe to BoF’s YouTube channel to never miss a video. Look out for more VOICES videos coming soon, bringing you the best of our annual global gathering for big thinkers. CONNECT WITH THE BUSINESS OF FASHION: Web: https://www.businessoffashion.com Twitter: https://www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: https://www.instagram.com/BoF LinkedIn: https://www.linkedin.com/company/the-... Pinterest: https://www.pinterest.co.uk/fashionbu... Newsletter: https://www.businessoffashion.com/new... ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com'
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