'→Subscribe for new videos every day! https://www.youtube.com/user/TodayIFoundOut?sub_confirmation=1 →How \"Dick\" came to be short for \'Richard\': https://youtu.be/BH1NAwwKtcg?list=PLR0XuDegDqP2Acy6g9Ta7hzC0Rr3RDS6q Never run out of things to say at the water cooler with TodayIFoundOut! Brand new videos 7 days a week! More from TodayIFoundOut In this video: Back in the mid 1990s, the UK based clothing company, French Connection caused a quite a stir in Britain when a keen eyed marketer noticed that the company’s initials bore a striking resemblance to a certain four letter word and suggested they begin using it in their advertising. The CEO of French Connection, Stephen Marks, thought this was a brilliant idea and the “fcuk fashion” campaign was born propelling the company to new heights. Want the text version?: http://www.todayifoundout.com/index.php/2015/08/french-connection-uk-importance-branding/ Sources: http://www.telegraph.co.uk/news/uknews/1465791/French-Disconnection.html http://www.thejc.com/business/business-features/64342/mr-french-connection-means-business http://www.todayifoundout.com/index.php/2015/08/french-connection-uk-importance-branding/The%20man%20from%20FCUK http://www.theguardian.com/media/2004/sep/13/mondaymediasection1 http://www.theguardian.com/media/2004/sep/13/mondaymediasection1 http://www.independent.co.uk/life-style/fashion/features/fcuk-the-logo-that-became-a-no-no-7704257.html http://www.theguardian.com/business/2001/mar/31/9 https://en.wikipedia.org/wiki/File:FCUKVaughan_Mills.jpg'
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