'(11 Sep 2016) MADONNA ATTENDS ALEXANDER WANG FASHION SHOW Designer Alexander Wang is, by his own description, a total sneakerhead. He once even designed a whole clothing collection around them, with dresses, tops and handbags emulating his favorite sneaks, like the classic white-and-green Adidas Stan Smith. Now, Wang has taken his sneaker love to a new level, partnering with Adidas for a line of apparel and footwear that seeks, in his words, to \"disrupt\" the famous Adidas look while still preserving its familiarity. One example: rotating the well-known trefoil logo upside down. Another: \"deconstructing\" the Adidas sneaker. Also, the entire collection is unisex: Pants, tops, shoes. Wang introduced the new line as a surprise finale to his Fashion Week runway show Saturday night, in a huge space on a Hudson River pier. After modeling creations from Wang\'s own label, models rushed backstage to change into new Adidas garb, while a one-and-a-half minute film teased the new collection. Then they marched onto the runway, more than 70 of them, all clad in black, as the crowd — which included Madonna and Nicki Minaj — craned their necks and snapped endless photos The 32-year-old designer is recognized as one of the most talented and busiest of his generation. He launched his own, eponymous label 11 years ago, at age 21. Last year, he ended a prestigious three-year stint as creative director at Balenciaga, a job that had him splitting his time between Paris and New York. Since then, he\'s been back fulltime at his own label, where he focuses heavily on streetwear — and is a favorite of the celebrity set. Wang also showed his own label\'s spring collection on Saturday night, and it was a marked contrast to the all-black Adidas garb: Colorful, whimsical warm-weather clothes that would have been just right for the beach. The Adidas collaboration — first available on Sunday via popup trucks at three stops in New York City — is yet another effort by Wang to keep moving forward in an industry that is fast changing. Find out more about AP Archive: http://www.aparchive.com/HowWeWork Twitter: https://twitter.com/AP_Archive Facebook: https://www.facebook.com/APArchives Instagram: https://www.instagram.com/APNews/ You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/780adcd35cb03d018b5dccd929d4a534'
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