'CEO of Clothes Doctor, Lulu O\'Connor, shares her journey from the fast-paced and male-dominated world of finance into her career step-change of founding her own business and creating a brand, and an ethos, that helps the modern-day consumer love their clothes for longer whilst targeting the ever-growing problem of fashion waste. Through a self-reflective realisation of the linearity of fashion consumption and waste, plus a desire to branch out and create something of her own, Lulu founded Clothes Doctor in 2017, and since has overcome countless hurdles ranging from learning a new job from scratch, creating a product, building a team and a brand, crowdfunding, facing the Dragons(!), learning how to export after Brexit, being a female founder in a male-centric arena and a new one coming soon, the challenges of being a working mum, which have all culminated in what Clothes Doctor is today.'
Tags: fashion , style , sewing , life hack , vegan , sustainable , wardrobe , life story , plant based , seamstress , low waste , starting a business , ceo , fragrance , tailor , Laundry , washing , ethical , clothing care , Made in Britain , business owner , clothes repair , detergent , dry cleaning , laundry products , Sustainable brand , how to wash clothes , darning , plastic-free , washing clothes , clothes doctor , lulu o'connor , mending clothes , eco laundry , laundry hack
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